Visual Elements

Colour

Blue
0097ce

Green
34D330
Yellow
ffe80a
Orange
fc4f00
Pink
ff3eb3
Red
TBA

Logos

The I Luv Lollies logo is the most immediate representation of our company, our culture, and our brand. These guidelines describe how to use it consistently in its proper, approved forms.

Typography

Primary typeface is Garamond. It lets other visual elements do the talking, but its friendly x-height is easy on the eyes. The typeface is used at various weights, primarily Regular (400) and Medium (500). To ensure optimum legibility, it’s best to avoid Light (300) or lighter weights.

H1

Desktop 46px
Mobile 36px

There’s a better way to talk
to your customers.

H2

Desktop 30px
Mobile 24px

There’s a better way to talk
to your customers.

H3

Desktop 30px
Mobile 24px

There’s a better way to talk
to your customers.